Nike courage spot
I was talking with a friend at W+K, and she was genuinely proud of the new courage spot they’d put out recently for Nike. Click here to see it bigger.
Nike/W+K is one of the reigning kings of transcending product and making their product seem nearly intangible…or as tangible as being a hero in a Rocky Balboa manner of being, I guess.
( 
).
This of course entails heaps of bathos, but so what.
video: Nike “Courage” tv spot, done by W+K Portland.
it’s cool.
kinda strange though that there are clips of suffering cancer patients and religious figured wrapped around gold medalist and sports legends. but hey, still made me want to run around the office showing my co-workers that i can “just do it”.
love the rocky pic.
So true! Possibly reminds one of the looped films played in brainwashing scenes from movies such as clockwork orangen or, uhhh, zoolander.