Mert and Marcus (w/ Art Partner) rarely produce anything but noteworthy and well realized fashion stories. They dabble in some celebrity portraits, but I liken them more to Meisel and those few others who are thoroughbred fashion shooters, photographing clothes really really well w/o the all too common pretensions of fine art or books or gallery shows. This seemingly, but all but so, simple concentration is something I admire. The photos here, from Mert and Marcus’ “Into the Woods” story in W (Aug 07), are an example of this exemplary work.

For me, these are the sort of photographs that exude an uncompromising method; you can see the effort on all fronts that went into making them this good.

This matters.

photo: “Into the Woods,” W (Aug 07), styled by Alex White, photo © Mert Alas and Marcus Piggott.

photo: “Into the Woods,” W (Aug 07), styled by Alex White, photo © Mert Alas and Marcus Piggott.