While away for work over the last few weeks I crashed with my close friend, Benjamin, on his couch to be precise, b/c there’s hotel rooms in life and there’s friends in life – and I choose the later.  For work Benjamin is a web director/strategist (i.e. he uses the internet to make people $).  While staying with him, he and I worked together on his new resume/portfolio.  I’m mentioning this for two reasons:  first, simply to help get the word out that he’s on the professional market, so to speak; secondly, and moreover, I bring it up b/c of the strong, dare I say ingenious, use of photography on his site: the utilization of mainstream-culture’s web disseminated imagery (i.e. our generation’s visual idioms) as the backdrop for his portfolio is progressive.  Not progressive like walking to work, not progressive in a clever manner, but progressive in a critical and thoughtful manner that at at the same time gets in your face as it sneaks up behind you.  Furthermore, it’s not often to see a site that’s not photography related at all yet hinges on the very medium.  Benjamin is resituating these images, rewriting them into completely different texts than they were initially intended, and in doing so he speaks much louder and clearer than any amount of copy could.

The people who get it, are really going to get it, and in doing so are going to get the author in a big way.

Smart work, friend.

Check it, here.

Photo: screenshot from www.benjamindiggles.com

Photo: screenshot from www.benjamindiggles.com